In the mobile age we are currently in, voice search is changing how the techniques involved in SEO are adopted and it is also aggressively shaping the future of said SEO. The latest update regarding mobile which was released by Google, a lot of attention was placed the importance of pages optimized for mobile but Siri is definitely something that digital developers need to consider in their strategies with regards to search engines in 2016.
A Trend Noticed Emerging – Mobile and Voice Search
Mobilegeddon has well and truly emphasized the importance of searching the web from mobile devices but many a professional in the field of SEO missed the effect it has on voice search. A study from Northstar Research revealed that a whopping 55% of teens search actively use voice search on a daily basis and, surprisingly so do 56% of adults as it helps them feel a bit more ‘with it’ in the field of tech. It is much easier and more efficient to just say something rather than typing it. With the use of Siri, Cortana and Google Now, Generation Z and millennials can speak what is needed instead of typing, making the process much easier.
All You Need To Know About Voice Search
An official blog post by Google placed on May2015 revealed that there are many more searches conducted from mobile devices than from computers in ten countries which include the United States and Japan. In 2015 87% of the global population owned a smartphone which caused it to be called the year of the mobile due to the fact that so many more people started using their tablets and smart phones in place of a traditional desktop or even the laptop computer.
While we are typing away during the commute to work and back home again we are conversing with Google Now and Siri too. The question that arises now is, if we can ask and get answers directly from a search, have we effectively eliminated the usefulness of web pages? We just have to take a look at Google answers to find the answer to our questions.
According to some research, Google can currently supply direct answers to 19.5 % of questions asked in search engines. This is an increase of 15.5% in the previous year. Two years before this Google Answers weren’t even seen in pages of search results. Google is obviously intent on providing fast answers to busy users. There are a few questions you will need to find the answer to if you are a digital marketer, a business owner or an SEO company.
- Once users realize that they can get access to vital info without actually clicking on a physical web page, will I see my organic search traffic decrease significantly?
- With the use of voice search, is there a way that I could deliver similar information in text format from pages on my site?
- On the subject of voice, what tone is my brand using and how will I achieve as natural a language as I can?
The age where we relied on writing for robots and stuffing keywords into content has passed and in it is replaced with controversial queries in searches.
How Important Natural Language Can Be
When we search the internet traditionally we try to use the shortest way possible to put the query to get the best results from Google. This is much different for voice searches. When conversing with Siri, we would ask directly ‘Where can I find the closest coffee shop?’ instead of typing ‘coffee shop new york’. With the use of voice search you can get answers to the questions of who, why, what, how and where that we usually ask in natural conversation.
For a very long time now, Google has been trying to weaken the importance of queries that are super focused on keywords. Why is this? Many search marketers no longer care about delivering content of value but instead they stuff keywords all over a page and in the process over-optimizing the web pages.
Due to mobile browsing becoming so prominent, Google has a great reason to refocus on this and maybe come to a solution for this issue. Typically, search queries that are placed in a conversational manner do not rely on keywords which means that sites that provide actual answers to the who, why, what, how and where aspect of searches will outrank their competitors.
Get Your Voice Search Ready Immediately
Fortunately there are many steps you can implement today to ensure your website is ready for voice searches. They include:
- Use long tail keywords. Because longer queries will come from those searching with their voices, longer tail keywords have to be implemented too.
- Use strategy for FAQ. Determine which who, why, what, how and where questions need to be answered for your users. Answer these questions in the pages of your site, your blog and on your posts on social media.
- Post all Content using a natural voice. In doing so your brand wouldn’t just sound more conversational but you will also be speaking the same language your voice searchers will be using.
Although websites are not penalized by Google if they are not optimized for voice search, the websites that will be chosen the most in 2016 are those who are actively incorporating strategies for voice search for both talking and typing searchers.